Hey, how about some marketing ideas. Lets put them all here. Crazy, whacky, good and possibly good marketing ideas should all go here. This way they only have to click on one blog to check out some hopefully great ideas.
I was thinking:
Q: Where do most of the people that know about Painesville Speedway reside?
A: Painesville
Given this, there needs to be marketing outside of Psinesville to bring in new customers. How about a car show in Willoughby, Euclid, Willowick or Wickliffe. Highly populated areas that are about 20 minutes from the track. Its a good previously untargeted area. Anyone at the car show gets a $5 off coupon. Counting the coupons utilized will keep track of the new customers they influenced to come out and watch. Its a great way to build a larger fan base outside the Painesville area. I would gladly find somebody that would host this. I know lots of people with parking lots to hold the show and I would gladly ask them.
Maybe work with Thompson raceway to get a few drag cars out there too. A race car show. I know you I would check that out. Have some merchandise and set up a promo booth. Great for sponsors too!!!
Comments
Pretty much every racetrack does something with their local mall except for Painesville. Toledo and Flat Rock who are owned by ARCA have two every year, one in Toledo and one closer to Detroit. The Sandusky mall show also has dirt cars from Fremont and Attica. This is a huge opportunity to team up with Thompson and the local go-kart track for some much needed publicity.